You're not being surfaced when decisions are being made
Most people think it's the market
It's not
If you're not surfaced in that moment
nothing else matters
Scroll to see why
This is what happens when someone needs to hire
Not how people present themselves
How decisions actually get made
People don't search for experience
They search for something to fix
They search for capability
And they look for it through a small number of signals
Search starts with a problem, not a person
Someone needs something solved
They don't start by looking for "you"
They start by narrowing down what they need
This is what they're trying to figure out
How you're categorised
What kind of person are you
What you actually do
What problems do you solve
Where it applies
Where does this work
If these are clear, you get selected
If they're not, you don't
Signal 1
You need to be placed into a clear category
If you're not:
- You don't appear in the right searches
- Or you're excluded completely
"Senior leader" doesn't place you clearly
Signal 2
Matching happens at the problem level
Experience doesn't get matched
Clear problems do
Signal 3
Context determines who wins
If you're too broad:
You compete with everyone
You lose to someone more specific
You think:
"I have experience, I should be getting traction"
They think:
"I don't know where to place this"
So they move on
This is what platforms like LinkedIn reflect
They don't change this behaviour
They just scale it
This isn't a profile review
Not scoring
Not opinion
It tests whether your signals are clear enough to be selected
RCA Output Preview
You're not being surfaced because:
- Categorisation unclear
- Services implied
- Industry too broad
That's it
Now test it for yourself
See how you're being interpreted
And where it breaks down
No signup required
Just your LinkedIn profile
If those three signals are clear, you get surfaced
If they're not, you don't